Function guide
The ledger — the only function that moves money, on a double-entry marketplace ledger.
Maestro is the money-writer. Every marketplace event settles here against a double-entry ledger (the source of truth), and the portal views are projections of it. It runs on prepaid credits / wallets — buyers fund before they buy, sellers earn on delivery — so a settlement is an internal ledger move, not a card charge.
When a lead is delivered, Maestro debits the buyer the clearing price plus the platform fee and credits the seller the clearing price. Earnings mature through the return window:
| State | Meaning |
|---|---|
| Pending | Earning held through the return window. |
| Confirmed | Window closed — earning is final. |
| Paid | Included in a payout run. |
| Reversed | A valid return credited the buyer back and reversed the earning (the fee is kept). |
The platform fee is a marginal taper on direct sales (and a flat per-lead fee for a network operator). Full schedule: Pricing → Marketplace & routing fees.
| Surface | What it’s for |
|---|---|
| Ledger | Your marketplace earnings as seller of record — pending → confirmed → paid. |
| Funding | Fund buyer / seller-fee wallets. Irrevocable rails (wire · RTP · FedNow · ACH credit) carry no card cost; card top-ups add a disclosed pass-through surcharge. |
| Network | The aggregator console — onboard suppliers/buyers, three-party settle (buyer − sell / supplier + buy / you + margin), payouts, and a marketplace P&L. |
| Books | In-house double-entry accounting (a QuickBooks replacement): chart of accounts, AR/AP, bank feeds, and financial statements, fed automatically from every money event. |
In: a party funds a wallet (irrevocable rail or card+surcharge) → credits are held. Across: settlements move credits between buyer, seller, and (for a network) supplier + operator. Out: sellers and operators withdraw via payout batches. Card processing is only ever incurred at funding — never per lead.
Next: Galleria (where the clearing price comes from) and Encore (CPA conversions that also settle here).
More: Pricing · API reference · Getting started. Sign in to use these functions in the portal.
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