Function guide
The real-time auction behind every campaign — one lead, one auction, the best bid wins.
Galleria is the pricing engine. Each lead that enters a campaign runs one first-price auction over the eligible buyer targets: the highest effective bid wins and pays its own bid, above the campaign floor. Fixed-price and real-time (RTB) bidders compete together. Galleria decides the winner and the clearing price; it doesn’t move money — Maestro does that.
| Rule | Behavior |
|---|---|
| Bid | Fixed targets bid their configured price; RTB targets are pinged per lead and bid live. |
| Eligibility | Only targets that pass caps, cert-tier minimums, consent scope, dedup, and filters compete. |
| Floor | A per-campaign floor_price excludes any bid below it. |
| Winner | Highest effective bid wins and pays its own bid; priority_order breaks ties. |
| Audit | Every eligible bid is written to the bid log with its rank — the clearing-price trail. |
Ping = run the auction and hold the reservation; post = deliver to the held winner at the reserved price. See Nota → Ping/Post.
Buyers, prices, bid mode (fixed vs RTB), and the floor are set in Nota → Campaigns. The certificate trust tier from Libretto gates eligibility and weights bids, so better-certified leads clear stronger auctions.
The Galleria → Marketplace view in the portal shows each lead’s auction: the clearing price, how many buyers bid, the floor, and whether it cleared competitively (more than one bidder). Use it to see whether your floors are too high (few bids) or leaving money on the table (single-bidder clears).
Next: Maestro (how the clearing price settles) and Pricing (the platform fee on each cleared lead).
More: Pricing · API reference · Getting started. Sign in to use these functions in the portal.
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